No invented ROI
Calculators use user-supplied or explicitly sourced inputs. A missing input stays missing rather than becoming a marketing number.
EVIDENCE STANDARD
Trust the route
before the pitch.
Stratum does not treat every visitor as a buyer. Free evidence comes first. Paid products appear only when an existing decision route already has a clear next layer.
THE STANDARD
Four rules before money enters the route.
These rules are deliberately simple. They exist so a user can understand what a page is doing before deciding whether to keep going.
Free can be the right end state
If a free diagnostic answers the decision, the route can stop there. A paid layer is not treated as mandatory.
Paid depth must be visible
Price, scope and destination should be clear before checkout. Existing routes are used; fabricated checkout links are not.
Claims stop where evidence stops
Stratum does not invent customer counts, savings, rankings, guarantees or testimonials to make a page feel stronger.
CLAIM BOUNDARIES
What we show—and what we refuse to fake.
Trust is not another badge. It is the visible difference between a supported fact, a user input, a sample, and an unsupported claim.
Verifiable product evidence
- Public prices and existing checkout routes
- Free tools that can be used without a sales call
- Sample deliverables and published system documentation
- Method, limitations, privacy and terms
- User-entered calculations and clearly labeled scenarios
Decorative credibility
- Fake customer logos or testimonials
- Unverified savings or ROI percentages
- Artificial urgency or fake scarcity
- Fabricated live-user counters
- Performance guarantees without evidence
VERIFY FOR YOURSELF
Open the evidence behind the route.
The strongest trust signal is inspectable output. These pages let a visitor check the tool, sample or operating system directly.