01 · Route demand
Revenue Distribution Engine
Matches active user jobs to the best existing asset, adapts the message per platform, defines one CTA, adds safety QA and creates the smallest measurable publish queue.
Stratum Praxis · Distribution Systems · Stage 03
You may not need more content. You may need better routing.
Turn existing products, tools, articles, videos and lead magnets into a measured path from real user demand → one destination → one CTA → checkout → purchase evidence. Scale only what earns the next test.
Marketplace product URLs are connected only after verified publication. Market response is not guaranteed; likes and reach are not treated as purchase evidence.
Demand→Existing asset→Platform-native message→One CTA→Checkout→Purchase→Scale / stop
The goal is not “post more.” It is “know what moved.”
This bundle separates scheduled, published, clicked, converted and purchased states so activity cannot masquerade as business progress. The first job is to find the earliest measurable leak and repair that one point.
02 · Find the leak
Social Revenue Attribution Auditor
Normalizes the path from reach to purchase, distinguishes zero from untracked, identifies the primary leak, rejects vanity winners and defines what to stop, retest or scale.
03 · Run the experiment
30-Day Distribution Experiment Planner
Creates a bounded calendar where every item has a hypothesis, destination, CTA, UTM plan, measurement checkpoint and explicit stop / iterate / scale rule.
Use it when
You already have something useful to send people to.
- Products exist but qualified traffic is weak.
- Posts get activity but downstream behavior is unclear.
- Multiple destinations make attribution unreadable.
- You keep creating new assets before learning from old ones.
- You need a disciplined way to decide what deserves another push.
What you get
A complete distribution-learning loop.
- Demand-to-asset routing workflow
- Platform adaptation rules
- One-topic / one-CTA discipline
- Safety and anti-spam QA
- UTM naming framework
- Revenue attribution audit
- 30-day experiment planner
- Winner replication framework
Measure the whole path
Do not stop at reach.
TrafficImpression → external click
IntentDestination → CTA
CommerceCheckout → purchase
LearningEvidence → scale / stop
Missing data remains missing. The system never invents conversion rates or treats “not tracked” as zero.
Recommended sequence
Route → publish → measure → decide.
- Choose one real user job.
Start from an external problem or intent, not from the asset you want to promote. - Route it to the strongest existing destination.
Reject weak fits instead of forcing every asset into the campaign. - Publish the smallest safe test.
Adapt natively per platform and keep one primary CTA. - Wait for enough evidence.
Track the path downstream instead of changing multiple variables immediately. - Run the Attribution Auditor.
Find the narrowest measurable bottleneck and fix one point. - Expand only proven themes.
Winners get new hooks, one new visual angle, one adaptation and one CTA test. Losers do not get scaled for the sake of volume.
FAQ
Before you buy
Is this a social-media content generator?
It can create platform-native concepts, but the commercial value is routing, attribution and iteration — what happens after the post.
Does it auto-post?
No. It creates a bounded publish queue. Execution depends on the buyer's authorized tools and platform access.
Do I need paid ads?
No. The workflow is channel-agnostic and can be used with organic distribution, newsletters, communities or other authorized channels.
Do I need PostHog, GA4 or Stripe?
No. Use the analytics and payment evidence available. Untracked stages are marked unknown rather than guessed.
Can I use it with ChatGPT, Claude or Gemini?
Yes. Stronger reasoning models are helpful for multi-step audits, but the workflow is model-agnostic.
Upstream stages
If distribution is not the bottleneck, fix the earlier stage first.
Not sure what to sell? Start with Founder Decision. Know what to do but execution drifts? Use Workflow Operator. Have the asset and route but weak qualified traffic / buyer action? Use Distribution Engine.
Founder Decision →Workflow Operator →