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Before copying an AI income claim, check what the headline leaves out.

Use this free checklist on claims such as “ChatGPT affiliate marketing makes $10k/month,” “AI websites earn on autopilot,” or “one prompt makes $500 a day.” The goal is not cynicism. It is to understand the mechanism before you imitate it.

Run the check

How much of the business is actually visible?

Revenue vs profit: Does the claim clearly state whether the number is sales, gross revenue, take-home income, or profit? Time period: Is the measurement window explicit and long enough to matter? Traffic source: Does it explain where buyers, viewers, leads, or clicks came from? Conversion: Is there enough information to understand why traffic turned into money? Costs: Are ads, software, contractors, refunds, inventory, commissions, or other costs disclosed? Repeatability: Is there evidence across multiple periods rather than one screenshot or one launch? Dependencies: Are audience size, platform rules, capital, daily output and other hidden requirements visible?

What the score means

A large income number is not the business model.

0–2

Headline-heavy

There is not enough visible evidence or economics to justify copying the method.

3–5

Research first

The idea may be useful, but important assumptions are still hidden. Verify before spending.

6–7

Testable

The mechanism is unusually transparent. A small bounded experiment may be justified, but outcomes are still not guaranteed.

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Decision support only. It does not independently verify income claims or guarantee business results.